eBook PDF / e-Pub Writing for Digital Media

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Title:Writing for Digital Media
Format Type:Ebook
Author:Brian Carroll
Publisher:Routledge
ISBN:041599201X
ISBN 13:
Number of Pages:313
Category:Manga

Writing for Digital Media by Brian Carroll

PDF, EPUB, MOBI, TXT, DOC Writing for Digital Media em Writing for Digital Media em teaches students how to write effectively for online audiences whether they are crafting a story for the website of a daily newspaper or a personal blog The lessons and exercises in each chapter help students build a solid understanding of the ways that the Internet has introduced new opportunities for dynamic storytelling as digital media have blurred roles of media producer consumer publisher and reader Using the tools and strategies discussed in this book students are able to use their insights into new media audiences to produce better content for digital formats and environments .

Fundamentally this book is about good writing clear precise accurate filled with energy and voice and aimed directly at an audience em Writing for Digital Media em also addresses all of the graphical multimedia hypertextual and interactive elements that come into play when writing for digital platforms Learning how to achieve balance and a careful deliberate blend of these elements is the other primary goal of this text em Writing for Digital Media em teaches students not only how to create content as writers but also how to think critically as a site manager or content developer might about issues such as graphic design site architecture and editorial consistency By teaching these new skill sets alongside writing fundamentals this book transforms students from writers who are simply able to post their stories online into engaging multimedia digital storytellers .

For additional resources and exercises visit the Companion Website for em Writing for Digital Media em at strong a target blank href http www routledge com textbooks rel nofollow www routledge com textbooks a strong

Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI

i Lead Generation for the Complex Sale i arms you with a sophisticated multimodal approach to generating highly profitable leads Brian Carroll CEO of InTouch Incorporated and expert in lead generation solutions reveals key strategies that you can implement immediately to win new customers accelerate growth and improve your sales performance br br You ll start by defining your ideal leads and targeting your ideal customer Then you ll construct your lead generation plan a crucial step to staying ahead of your competition long term To help you put your plan into action Carroll guides you step by step to br br br Align sales and marketing efforts to optimize the number of leads br Use multiple lead generation vehicles including e mail referrals public relations speaking events webinars and more br Create value for the prospective customer throughout the buying process br Manage a large group of leads without feeling overwhelmed br Identify and prioritize your best prospects br Increase the percentage of leads who become profitable customers br Avoid lulls in the sales cycle br With i Lead Generation for the Complex Sale i you ll learn how to target prospects early in the buying process and make the most efficient use of sales productivity and marketing resources


Writing for Digital Media

em Writing for Digital Media em teaches students how to write effectively for online audiences whether they are crafting a story for the website of a daily newspaper or a personal blog The lessons and exercises in each chapter help students build a solid understanding of the ways that the Internet has introduced new opportunities for dynamic storytelling as digital media have blurred roles of media producer consumer publisher and reader Using the tools and strategies discussed in this book students are able to use their insights into new media audiences to produce better content for digital formats and environments br br Fundamentally this book is about good writing clear precise accurate filled with energy and voice and aimed directly at an audience em Writing for Digital Media em also addresses all of the graphical multimedia hypertextual and interactive elements that come into play when writing for digital platforms Learning how to achieve balance and a careful deliberate blend of these elements is the other primary goal of this text em Writing for Digital Media em teaches students not only how to create content as writers but also how to think critically as a site manager or content developer might about issues such as graphic design site architecture and editorial consistency By teaching these new skill sets alongside writing fundamentals this book transforms students from writers who are simply able to post their stories online into engaging multimedia digital storytellers br br For additional resources and exercises visit the Companion Website for em Writing for Digital Media em at strong a target blank href http www routledge com textbooks rel nofollow www routledge com textbooks a strong


Writing and Editing for Digital Media

Writing and Editing for Digital Media nd edition teaches students how to write effectively for digital spaces whether crafting a story for a website blogging or using Twitter to cover a breaking news story or event The lessons and exercises in each chapter help students build a solid understanding of the ways that digital communications have introduced opportunities for dynamic storytelling and multi directional communication Writing and Editing for Digital Media also addresses the graphical multimedia hypertextual and interactive elements that come into play when writing for digital platforms and designing digital spaces The book teaches students not only to create content but also to become careful creative managers of that content Based on Brian Carroll s extensive experience teaching the course this revised and updated edition pays particular attention to opportunities presented by the growth of social media and mobile media Chapters aim to br br br br Assist digital communicators in understanding the social networked increasingly mobile always on geomapped personalized media ecosystem br br Help writers across multiple communication fields journalism marketing PR technical writing make the transition from print to digital br br Teach communicators to approach storytelling from a multimedia multi modal interactive perspective br br A companion website with exercises and assignments gives students the tools they need to put theory into practice


Whitlam

Edward Gough Whitlam was one of the most momentous figures in Australian political history Born into a privileged life that should have seen him on the side with the born to rule gang Whitlam took a different path and joined the Australian Labor Party Although he was branded as a silver tail one who is considered wealthy usually by inherited money by the rough and ready men of Labor Whitlam fought to convince Labor that they were something more than just the political arm of the union movement and that principle without power was an exercise in futility He overcame party resistance and in led Labor triumphantly into the government benches where he became Parliamentary leader However the pace of change scared too many people and sudden developments in the world economic environment brought challenges Whitlam could not overcome Nor could he overcome the local political challenges thrown down by the conservative forces once they had recovered from the shock of the election results Whitlam held them at bay when they forced him to the electors months ahead of schedule in mid Although he won the election with a reduced majority he and his colleagues seemed determined to continue providing the opposition with the ammunition needed to shoot him down and on November they finally did This book recaptures the excitement of one of the most contentious and momentous events in Australian political history


Vintage Keating: His Wit and Wisdom

This book is a collection of the utterances of Paul Keating who served as Australia s Treasurer and then Prime Minister from the mid s to the mid s The book includes many examples of Keating s rapier wit and stinging insults leavened with a certain amount of his wisdom which has been too often overlooked Eventually he was rejected by Australia s electorate but this has not stopped him Examples of his wit and wisdom right up to the end of are included in Vintage Keating He is the only Australian Prime Minister to be the star material for a musical and Vintage Keating even includes a chapter on how the musical came to be


10/20/Life Second Edition: The Professional's guide to building strength has gotten even bigger and better

No description available


Writing and Editing for Digital Media

em Writing and Editing for Digital Media em nd edition teaches students how to write effectively for digital spaces whether crafting a story for a website blogging or using Twitter to cover a breaking news story or event The lessons and exercises in each chapter help students build a solid understanding of the ways that digital communications have introduced opportunities for dynamic storytelling and multi directional communication i Writing and Editing for Digital Media i also addresses the graphical multimedia hypertextual and interactive elements that come into play when writing for digital platforms and designing digital spaces The book teaches students not only to create content but also to become careful creative managers of that content br br Based on Brian Carroll s extensive experience teaching the course this revised and updated edition pays particular attention to opportunities presented by the growth of social media and mobile media Chapters aim to br br br br Assist digital communicators in understanding the social networked increasingly mobile always on geomapped personalized media ecosystem br br br br Help writers across multiple communication fields journalism marketing PR technical writing make the transition from print to digital br br br br Teach communicators to approach storytelling from a multimedia multi modal interactive perspective br br A companion website with exercises and assignments gives students the tools they need to put theory into practice


Australia's Prime Ministers: From Barton To Howard

Since Federation Australia has had Prime Ministers Some have towered over their party Parliament and the national scene Others have been pushed about by events or their own colleagues even by Parliament The contest for the Prime Ministership has come to resemble the presidential style elections of the United States It is a personality battle between two contenders not one over ideas principles or even parties Brian Carroll tells of all Prime Ministers long time survivors Bob Menzies Billy Hughes Joe Lyons Malcolm Fraser and Bob Hawke of three timers Alfred Deakin and Andrew Fisher of short timers Earle Page Frank Forde and John McEwen The book contains a chapter on possible future prime ministers Latham Costello and Abbott Brian Carroll is a Melbourne based freelance writer who has written several books on aspects of Australian history He has a Master of Arts degree from the University of Melbourne with honours in Australian history


10/20/Life

No description available


The Slate Belt Compendium of Strange Events

What do missing monkeys explosive rice and freak lightning have in common They all played a part in the varied history of the Slate Belt of Pennsylvania br br In those not so distant days the Slate Belt was the center of the world s slate quarrying industry From Belgian royalty visiting a local quarry to a man determined to jump to its bottom the heyday of slate is well represented here br br But other stories ranging from the touching to the weird fill the volume Little Eddie Cole is strongly reprimanded by the Bangor Police Chief when he rides the trolley into town Issac Hertzog on trial for fraud allegedly sold a love charm to Mamie Schoch br br Miss Mamie Schoch a pretty girl with short blue skirt and a jaunty hat who carried a vanity box which was frequently used testified that she went to Hertzog s office to have him return her fellow br br Each story was picked because it was unusual in some aspect and revealed a tiny part of what it was like to live in the Slate Belt over the past century


Vintage Keating: His Wit and Wisdom, 10/20/Life Second Edition: The Professional's guide to building strength has gotten even bigger and better, Writing and Editing for Digital Media, Writing and Editing for Digital Media, Writing for Digital Media, 10/20/Life, The Slate Belt Compendium of Strange Events, Whitlam, Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI, Australia's Prime Ministers: From Barton To Howard